Your Brand. Your Members' Complete Car Care Source.
Turn your car wash membership into a complete car care relationship—with your brand at the center.
Suds to Service™ brings car wash membership and roadside assistance together, with optional fuel savings, automotive benefits, trip interruption support, and everyday savings. Give members one familiar brand to turn to for practical value and support beyond the wash.
Strengthen your brand. Deepen member relationships. Give customers more reasons to join, stay, and upgrade.
A roadside assistance upgrade built for recurring revenue and stronger loyalty.
Membership growth is getting harder.
The subscription car wash market is more competitive than ever. New locations are opening, competitors are discounting aggressively, and customers have more choices than ever before. As a result, membership growth is slowing, retention is becoming harder, and unlimited wash programs are increasingly viewed as a commodity.
The reality? Unlimited washes alone are no longer enough to stand out.
Today's operators need meaningful value-added benefits that attract new members, strengthen retention, and create a compelling reason for customers to stay.
Suds to Service™ helps you build a stronger connection by making your membership the cornerstone of a complete car care program. When members turn to your brand for roadside support, car care benefits, and everyday savings, the relationship extends beyond how often they wash their vehicle.
Make Loyalty the Cornerstone of Your Car Care Program.
Build on the membership relationship you already have. Suds to Service™ helps you bring valuable services and savings together under your brand, positioning your business as a trusted source for members' car care needs.
Start with roadside assistance and select optional benefits that fit your customers and business goals. Fuel savings, automotive benefits, and everyday offers create more opportunities for daily interaction—keeping your brand relevant between visits and making membership value easier to recognize.
For members, it means convenient access to support and savings through a brand they know. For your business, it creates opportunities to strengthen retention, encourage upgrades, and grow recurring revenue.
Create a new recurring revenue opportunity inside your existing membership program.
Use roadside assistance as a retention hook that gives members another reason to stay.
Add perceived value without rebuilding your entire membership structure.
Launch with a custom ramp-up plan so adoption can grow at your pace.
Complete Car Care. Everyday Value. Lasting Loyalty.
Roadside assistance provides a practical foundation for a broader car care program—helping your membership become a relationship members value between wash visits.
Towing Service
Give members real protection when a vehicle cannot be safely driven.
Lockout Assistance
Help members get back into their vehicle without turning a bad day into a lost customer.
Dead Battery Jumps
Fast support when the battery quits and the customer needs help now.
Flat Tire Assistance
A practical everyday benefit that makes the membership feel more valuable.
Fuel Delivery
Emergency fuel support that adds convenience, confidence, and peace of mind.
Winching Service
Professional extraction when a vehicle is stuck in mud, snow, sand, or a ditch.
White-labeled to your brand.
Every member touchpoint reflects your wash — not ours.
Stay Connected With Your Own Branded App.
Keep your brand within reach—even between wash visits. A private-label app gives members one convenient place to access car care support and everyday savings, all under your brand.
Turn everyday needs into opportunities to strengthen the membership relationship. Each time members access help or find savings, they experience another reason to value your brand—and stay.
Roadside help
Access assistance when a breakdown interrupts their day.
Gas discounts
Find participating locations and compare available savings at the pump.
Oil changes and auto parts
Access savings that help make routine car care more affordable.
Everyday expenses
Discover discounts on dining, shopping, entertainment, travel, and more.
Build More Everyday Value Into the Relationship.
Every useful benefit gives members another reason to stay connected to your brand.
Expand your program with optional fuel savings, automotive benefits, trip interruption support, transportation reimbursement, and dining, shopping, entertainment, and travel savings. Choose the combination that fits your members and brings your complete car care program to life.
From filling the tank to planning a trip, these benefits create opportunities for members to use—and appreciate—their membership throughout the week.
Trip Interruption Reimbursement
When your vehicle becomes disabled due to an accident, members can receive reimbursement for eligible lodging, meals, and transportation expenses, helping reduce the financial stress of being stranded away from home.
Gas Savings
Save up to $0.25 per gallon at over 30,000 participating locations. A benefit members can use regularly, even when they never need roadside assistance.
Auto Repair Reimbursement
Get reimbursed on oil changes, brakes, mufflers, tires, balancing, windshield repair and related services.
Uber Reimbursement
Up to $25 reimbursement for transportation when a vehicle is disabled and requires towing.
Up to 50% at more than one million participating locations and travel providers.
Members can enjoy savings on:
Dining
Exclusive offers at more than 50,000 neighborhood restaurants, including quick-service, casual and fine-dining establishments.
Shopping
Discounts at more than 150,000 department stores, national retailers and local businesses—from health and beauty to home and garden.
Entertainment
Savings at more than 40,000 movie theaters, theme parks, attractions and family entertainment destinations.
Travel
Preferred pricing at more than 850,000 hotels, resorts, car-rental providers and travel destinations worldwide.
More Reasons to Join. More Reasons to Stay.
Build at your pace.
Start with a custom ramp-up structure built around your membership base, launch goals, and adoption timeline. The goal is to make the program easier to test, easier to promote, and easier to scale without forcing a one-size-fits-all rollout.
Location and manager benefits.
For operators who want more than member benefits, Suds to Service™ can include optional location support designed to help managers save time and keep the customer experience moving.
- Dedicated manager support line
- Help moving disabled vehicles out of the way
- Support for non-member location incidents
- Designed to save time and keep lanes moving
Go beyond the wash. Become their car care partner.
Take your membership program to the next level with a branded loyalty program that brings car care support and everyday value together.
Give members one trusted source to turn to—and more reasons to keep your brand part of their daily lives.